Showing posts with label David Preschlack. Show all posts
Showing posts with label David Preschlack. Show all posts
Saturday, February 9, 2019
Impact of Wish-Giving from Make-A-Wish Foundation
Since 2016, accomplished executive David Preschlack has served as president of National Broadcasting Company (NBC) Sports Regional Networks and NBC Sports Group Platform and Content Strategy. David Preschlack lives in Connecticut with his wife Alexandra and is an active member of his community, serving as a member of the board for organizations such as the Make-A-Wish Foundation of Connecticut.
Since 1980, the Make-A-Wish Foundation has been granting wishes to children with life-threatening illnesses. Relying on the support of tens of thousands of donors and volunteers, the organization grants a wish on average every 38 minutes. In 2012 alone, the foundation granted nearly 14,000 wishes, almost 75 percent of which involved travel.
Medical professionals, volunteers, and parents agree that the benefits of wishes have lasting effects. They not only motivate children to cooperate with medical protocols, but sometimes achieve a measurable positive impact on physical health. In a 2011 survey, 96 percent of parents claimed that the experience made their families stronger, and 99 percent of parents reported that the experience raised their children's level of happiness.
Friday, January 25, 2019
NBA TV Ratings Continue Return to Form
David Preschlack has spent three years with NBC Sports Group in Stamford, Connecticut, as president of regional sports networks and platform and content strategy. David Preschlack met his wife, Alex, during his previous appointment as an executive with Disney and ESPN Networks Group. In his current position, he engages with representatives from team partners across Major League Baseball (MLB), the National Hockey League (NHL), and the National Basketball Association (NBA).
Early in the 2018-2019 NBA season, pundits observed an apparent downward trend in television viewership. Among other notable statistics, year-over-year declines on TNT exceeded 25 percent for some telecasts. A popular hypothesis involved megastar LeBron James’ move from the Cleveland Cavaliers to the Los Angeles Lakers, with West Coast games enduring a smaller ratings drop. However, the league quickly saw television viewership return to normal levels.
More recently, TNT, ESPN, and NBA TV telecasts have drawn audiences comparable to the 2017-2018 season, which represented a ratings spike for the league. James’ return to Cleveland as a Laker attracted an audience of 3.8 million, the most-watched regular season game on ESPN in four years. The game almost single-handedly offset the network’s ratings decline, putting into perspective how minor the initial struggles were.
In 2018, the NBA enjoyed its most successful Christmas Day lineup since 2011. An audience of 10.2 million watched the Lakers upset the Golden State Warriors, the fifth-largest audience for a Christmas game in league history. The five games on the holiday averaged 5.8 million viewers, a 14 percent increase over 2017.
Thursday, December 27, 2018
Historian Frankopan Meshes Past and Present in The New Silk Road
Accomplished television executive David Preschlack has been named to the SportsBusiness Journal “Forty Under 40” list on multiple occasions and was recently included in the Cablefax 100. Following a successful career as an executive vice president for ESPN, where he met his wife, David Preschlack joined NBC Sports Regional Networks as the president of platform and content strategy. In spare time, he enjoys reading nonfiction historical books.
In 2018, historian Peter Frankopan, a Royal Historical Society fellow and global history professor at Oxford, released The New Silk Road, a follow-up to his 2015 bestseller, The Silk Roads: A New History of the World.
In the new book, Frankopan describes the political and economic changes that are poised to return economic dominance to the East, especially China. Many of the chapters center on Beijing’s massive multi-trillion-dollar undertaking, the Belt and Road Initiative, which comprises transport and infrastructure projects occurring in more than 60 countries along important land and marine trade routes.
Throughout the book, Frankopan compares this ambitious project to the ancient silk road started by the Chinese thousands of years ago. He also cites significant external factors, including America’s waning influence and political and economic changes in Iran, Russia, and India.
Saturday, December 15, 2018
National Wildlife Refuge Association 2018 Year in Review
David Preschlack is the president of regional sports networks and platform and content strategy at NBC Sports Group in Stamford, Connecticut. During his time at Disney and ESPN Network Groups where he served as executive vice president of affiliate sales and marketing, David Preschlack met his wife, Alex. He, along with his wife, enjoy working with animals and has spent time on the board of the National Wildlife Refuge Association.
The National Wildlife Refuge Association has released its 2018 annual report. The report highlighted a depth of advocacy work the organization supported at the national level, highlighted by the passing of the Keep America’s Refuges Operational Act (KARO). Passed in April, KARO supports continued public access to recreational and volunteer opportunities at wildlife refuges through the reauthorization of the Volunteer and Community Partnership Act. KARO will be active through 2022.
Additional advocacy efforts in 2018 included raising hundreds of millions of dollars for Refuge System repairs following Hurricanes Maria, Harvey, and Irma, and passing a number of bills in Alaska. To read the report in its entirety, please visit the National Wildlife Refuge Association online at www.refugeassociation.org.
Wednesday, November 21, 2018
Exploring Australia's Great Barrier Reef
With a career spanning 20 years in the sports and entertainment industry, David Preschlack serves as the president of NBC Sports Regional Networks and NBC Sports Group Platform and Content Strategy. Outside of his work, David Preschlack enjoys traveling with his wife Alexandra and their children to other countries, including Australia.
Australia is home to some of the most iconic natural landmarks in the world, such as the incredible limestone stacks known as the Twelve Apostles. The country is also where the Great Barrier Reef can be found.
According to National Geographic, even a lifetime of exploration is not enough time to see all of what the Great Barrier Reef has to offer. However, there are still a handful of things that any traveler can do to get the most out of the experience. Michaelmas Cay, Agincourt Reef, Whitsunday Islands, and Daydream Island are popular cruise stops to see diverse marine life, including colorful fish, turtles, dolphins, whales, stingrays, and the world's largest coral reef system.
After a full day of snorkeling and diving, visitors can head to Airlie Beach, a coastal village with calm seas and long stretches of sand and an ideal place to relax. For a change of pace and environment, a trek on the Thorsborne Trail reveals an exotic jungle-like rainforest and waterfalls where visitors are allowed to camp for a few nights.
Tuesday, October 16, 2018
United Way's Programs Help Children
Based in Connecticut, where he lives with his wife and children, David Preschlack is president of NBC Sports Regional Networks, where he oversees the performance of nine NBC Sports Regional Networks nationwide. Apart from his work life, David Preschlack is a longtime supporter of the United Way and serves as a member of the organization’s worldwide board of trustees.
A report earlier this year stated the United Way has impacted the lives of some 400,000 students in the past year, helping them achieve success in the classroom and beyond. More than three-quarters of students the organization served have advanced in their classroom development metrics, with nearly 70 percent of kindergarten students rated “proficient” in reading tests. Over the next decade, the United Way's goal is to make sure at least 95 percent of high school graduates are equipped with the tools they need to either enter college or embark on a career path.
The United Way provides support to children from the beginning of their lives with the Babies Born Healthy program, which helps new parents learn needed skills. Support for children continues leading up to the school years with Born Learning Academy, which helps parents turn everyday moments into learning moments for their children.
Additionally, the United Way’s public policy initiatives support efforts to help families with low incomes receive the assistance they need to ensure the healthy development of children.
Tuesday, October 9, 2018
Comparing Recent Audiences for NBA, MLB, and NHL Playoff Series
David Preschlack serves as president of NBC Sports Regional Networks and platform and content strategy at the NBC Sports Group. In this role, David Preschlack manages relationships with team partners from the NBA, MLB, and NHL.
This past summer, the National Basketball Association (NBA) enjoyed an average of just over 9 million viewers for Conference Finals meetings between the Cleveland Cavaliers and Boston Celtics in the east and the Golden State Warriors and Houston Rockets in the west. Both series went seven games, attracting the league’s largest Conference Finals audiences in six years, not to mention a 40 percent increase over the same period in 2017. Game 7 between the Warriors and Rockets drew nearly 15 million viewers, the second-largest audience for an NBA cable television broadcast.
Major League Baseball (MLB) enjoyed similar success during last season’s League Championship Series. The American League Championship Series between the Houston Astros and New York Yankees was watched by 6.5 million people, nearly double the viewership of the previous year’s series. The National League Championship Series brought in 6.2 million, up 88 percent from 2016.
The National Hockey League (NHL) continues to trail other major sports leagues in viewership, though the 2017 Conference Finals, which netted more than 2 million viewers on average, indicated continued viewership growth for the sport.
Wednesday, September 12, 2018
Making Travel an Educational Experience for Children
Television executive David Preschlack joined NBC Sports Regional Networks as the division president in 2016 after a long career with Disney and ESPN. Before joining the NBC, David Preschlack, his wife Alexandra, and their children embarked on a three-month tour of Southeast Asia, Australia, and French Polynesia.
Traveling provides children with endless learning opportunities, particularly in social skills. Parents can help their children get the most out of their travel experiences by following some of these recommendations:
- Planning. Children can become involved in planning the itinerary in age-appropriate ways. For example, young children can look at travel books to help decide on landmarks they would like to visit. Older children can read books about travel destinations to learn more about the cultures before the visit.
- Documenting. Parents can teach their children to use simple cameras and recording devices to document the trip. After the trip, older children can put together digital or physical scrapbooks of photos and information about their experiences on the trip.
- Budgeting. For teenagers, a family trip can be a great incentive for earning money. Parents can help their teens set financial goals, start a small business, or find a job to make money for the trip. This is also a great opportunity for older children to learn about currency rates and conversion.
Monday, August 20, 2018
NBC Coverage of the 2018 Winter Olympics
As president of NBC Sports Regional Networks and NBC Sports Group platform and content strategy, David Preschlack is responsible for nine NBC Sports Regional Networks in major markets across the country, a role that involves engaging with representatives from NBA, MLB, and NHL team partners. David Preschlack previously worked as executive vice president of affiliate sales and marketing with Disney and ESPN Network Groups, where he met his wife.
In early 2018, NBC and NBC Sports Network broadcast nearly 180 hours of live competition from the Winter Olympic Games in South Korea, which generated $900 million in advertising. In addition to televising live events, NBC utilized several digital platforms to cover events, including the NBC Sports app and a live stream at NBCOlympics.com. Coverage of the competition in South Korea exceeded broadcast expectations, with an average of 23.6 million viewers tuning in to prime time coverage windows. About two million of these viewers can be attributed to digital platforms.
Monday, July 30, 2018
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