Tuesday, October 9, 2018

Comparing Recent Audiences for NBA, MLB, and NHL Playoff Series


David Preschlack serves as president of NBC Sports Regional Networks and platform and content strategy at the NBC Sports Group. In this role, David Preschlack manages relationships with team partners from the NBA, MLB, and NHL.

This past summer, the National Basketball Association (NBA) enjoyed an average of just over 9 million viewers for Conference Finals meetings between the Cleveland Cavaliers and Boston Celtics in the east and the Golden State Warriors and Houston Rockets in the west. Both series went seven games, attracting the league’s largest Conference Finals audiences in six years, not to mention a 40 percent increase over the same period in 2017. Game 7 between the Warriors and Rockets drew nearly 15 million viewers, the second-largest audience for an NBA cable television broadcast.

Major League Baseball (MLB) enjoyed similar success during last season’s League Championship Series. The American League Championship Series between the Houston Astros and New York Yankees was watched by 6.5 million people, nearly double the viewership of the previous year’s series. The National League Championship Series brought in 6.2 million, up 88 percent from 2016.

The National Hockey League (NHL) continues to trail other major sports leagues in viewership, though the 2017 Conference Finals, which netted more than 2 million viewers on average, indicated continued viewership growth for the sport.

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